A'S FAVES - AMERICAN MADE ROCKS

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I am a total water baby. Born and raised in California with my toes in the sand and my heart in the Pacific - I am really damn proud to have designed, built and launched AU & Co. here in the Golden State.

My designs are very much inspired by the ease of the West Coast and classic silhouettes. I love the idea of our pieces being simply styled with a messy braid, a strappy sandal and the perfect red lip. Just add a nice caramel tan, and girl, those Beach Boys will be singing all about you. We’re not interested in trends, we’re all about timeless design. Each style is built for effortless wear for years to come.

With California charm throughout our brand, making our threads here is incredibly important to us. AU & Co. is for badass babes who believe in timeless, sustainable style and one of the best ways we can offer that is by being an American made brand. So, what does that mean for you? A. If you shop with brands like us you’re a total badass, and B. Just like the farm to table concept, it’s important to know where your clothing comes from. Let’s have a quick chat on why shopping that little tag that says “Made in USA” is really rad. 

You’re loving your fellow humans  

Ever notice how clothing made in the USA is more expensive than other brands? Well, that’s because worker’s overseas can make as little as $10.00 per month. Shit, could you imagine working an entire month for a six pack of beer? It is super easy for companies to keep their pricing low when the worker’s making their garments are paid wrongfully low wages. 

According to The Institute for Global Labour and Human Rights, a 2015 report shows Chinese workers producing toys for American brands were working 12-13 hour days and sleeping on plywood bunk beds in crowded, dirty and freezing dormitories. In 2006 they found child labor in a factory in Bangladesh making clothing for American brands and we can't forget the collapse of a garment factory in 2013 killing over 1,000 employees. Those are just a few reported examples, but the Consumer Product Safety Commission regulating these issues overseas are underfunded and understaffed.  

When shopping American made you may pay a bit more, but you’re investing in brands that make their garments in regulated factories. The quality of environment is not only higher, but wages, standards and level of work are top notch as well. We have high standards for our coffee, brunch and cocktails (because life's too short to drink bad booze) so why not expect more from the clothing we wear?

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You’re taking care of Momma Earth

Beyond minimal rights for many workers overseas, environmental and safety regulations are not set to protect employees, consumers or our sweet Mother Earth. Not only are dangerous chemicals going into the air and water, but directly onto clothing. According to the New York Times in 2007, China was responsible for about 60% of product recalls - many due to dangerous chemicals on product made in their factories. I don’t know about you, but I don’t want formaldehyde hanging out on my crop top. 

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Even garments just traveling from overseas cause boatloads of pollution - literally. Americans buy 22 billion new pieces of clothing each year and only 2% of it is made in the US. A single garment cargo ship coming from overseas can produce as much cancer and asthma-causing pollutants as 50 million cars in just one year. Holy ship. 

Overall, fashion is the second most polluting industry in the world - right behind oil. That is insane! By backing and investing in American manufacturing, you’re supporting development of renewable energy production, transportation and energy efficiency. According to the Economic Policy Institute (EPI), “This sector is going to play a key role in reducing greenhouse emissions and reliance on imported energy, but we must create new policies with more research and development in those areas.” 

That means the more we shop with American made brands, the more we invest in creating a cleaner fashion industry, keepin' mother earth happy. 

You’re creating LOTS of jobs

Let me just kick off this section by saying this - according to the EPI, it is estimated that every US manufacturing job supports an additional 1.4 jobs in other parts of the economy. Isn’t that just so badass?

Manufacturing employs workers at all skill and education levels and provides jobs with good wages for workers without college degrees. That, my friend, strengthens the middle class because it offers millions with economic opportunity. 

To put a cherry on top - that opportunity then trickles to high skilled jobs like technology development, engineering, design operations, transportation, testing and lab work according to the EPI. This domino effect is essential to American technology and innovation - you really can help tremendously by just shopping USA made. 

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This is all fabulous news! Little changes can make such a big difference, so ask questions, inspire others and expect more from the brands you shop with. 

No one and nothing is perfect, but we certainly promise to always have heart behind our brand. Our loyalty to you, your closet, mother earth and all her wild things is our foundation. With that, we hope to provide a collection that makes your look, feel and inspire so much good. 

So cheers to all the badass babes who want better! 

Love, Alex
 

A's Faves - Custom Bridal


OUR DESIGNER, ALEX & SOME OF HER FAVORITE THINGS.


One of the best parts about being a designer is making ladies feel fabulous in what I dream up.

If there is a moment when a woman should feel sexy, beautiful, and confident (other than everyday) it's on her wedding day. I am so excited to offer custom colorways to brides and her bridal babes. 

 

MAKE IT YOURS

I love our Rosie velvet dress. It can so easily go casual or totally luxurious. You can go winter white, buttercream or add a touch of fur for your December wedding. I will work one on one with you to find the perfect shade that compliments you and your bridesmaids. Make it yours and make it one of a kind. 

 

 

 

let's chat

I want to hear from you! Email, phone, carrier pigeon - let's make your vision come to life. Even better, stop by our cozy office. Our doors are open to you and all your thoughts. Bring your Mom, sisters, besties to try on our styles and sip on some bubbly. Our Joanne dress is ready for any color.

 

mix and match

A jump suit is just as killer for your bridesmaids as a dress. Line those beauties up in our Margaret jumper or mix and match our styles. And don't forgot about the bride - wear our Margaret with a tulle skirt during the ceremony and remove it for the dancing. The ultimate party pants.

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go for it

Make your wedding style as unique as you are. I live by the idea that you can always pull it off. Dream big and we will do our absolute best to make it come true. The bigger, the better. 

time to celebrate

You're getting married! Major congrats. We would be honored to be a part of your big day so stop by our bungalow, bring your wedding scrap book and we'll open up champagne. Cheers! 

Love, Alex

http://www.auandcompany.com/bridal/

A's Faves - Valentine's Day Style


Our Designer, Alex & some of her favorite things.


I'm always in for a good theme. 

I'd love to share some of my favorite ways to style our Valentine's Day feelin' pieces. Maybe you'll get inspired for that hot date you have planned or to drink champagne with your besties - both equally fantastic. 

 

LAYER IT UP

The Margaret jumper if perfect for layers above or below. Add a bold collar underneath. With a simple blouse - a statement necklace works beautifully as well. Blazers are not just for business, ladies. Throw one over for a super sharp look and don't forget the perfect red lip.

 

 

GO GLAM

Add a little drama to The Joanne in Wine-O.  Styled with a dark lip, big jeweled earrings, a drop necklace by Sierra Winter Jewelry of course, simple heels and a totally fabulous coat from Salt + Bloom. Vintage fur would also do the trick. The key to this look? Don't be afraid to really go for it. 

 

 

Add An Edge

The Joanne in Desert Blush is dainty and delicate so I love adding the badass element of a moto jacket. A heeled boot, stud earrings and a simple top knot allow you to act as a bohemian babe and rocker chick in the same night.

 

Keep it casual

Velvet certainly carries a level of glamour, but it doesn't have to be reserved for your next red carpet event. Dress The Rosie down with a worn in jean jacket, a bit of turquoise and tousled locks. Rolling up your jacket sleeves adds an easy breezy vibe. Don't let your velvet collect dust, it wants to live! 

confidence is everything

Yes, you can pull it off. The only important person telling you the opposite is you. Tell Negative Nancy to hush, put on that sequin jacket you love and rock it. Need a little push? Call me! 

Love, Alex