We talk about the south, and the people who made it such a sweet place to visit. The ends they would go to to make someone welcome in their home:
“That’s what we want to do”, Pete says, joining us at the table while something with a lot of onions cooks at the stove. “We want the people who buy the designs to know they’re buying from a small business, and we want them to know they can reach out too. We’re not some big store where they’re just a number, and we want to hear feedback from them. How they like the clothing? What designs would they like to see next? We want to discover who are clients are just as much as we want them to discover us”.
“Right, I really want these pieces to be something they can always trust to look good on them. If they’re having a shitty day or great day, they know that our designs won’t go to the way side when a trend ends. We got you. I want them to feel that”, Alex says looking to her husband with a smile.
“And you mentioned to me weeks ago when we first were talking about this how you wanted to make the businesses sustainable. Can you share more?”, I asked, mostly because I had forgotten, but also she seemed to put a lot of thought into it, which she did. Cause she’s an adult unlike the man-boy author (as we speak I’m eating chicken tenders from a bag trying to ignore the barbecue sauce that’s smeared on my bedsheet, looking at me, but I digress).
“The fashion world can be incredibly wasteful. So much of the resources that are needed to make clothing are just wasted when a trend goes out of style, and merchandise is taken out of stores, and thrownaway. We wanted to avoid that by, first, making clothes that will live beyond a trend line, and, second, sourcing our materials from deadstock fabric vendor”.
Deadstock fabric is the fabric left over by the mills, and garment factories that otherwise wouldn’t be used by large wholesale manufacturers.
“And you’re sourcing the fabric locally, and using local manufactures”, I add.
“Yup. I love that we can help support local businesses in the area. By relying on them for our fabric, our manufacturing, and in the process developing really great relationships with these people.”
Locally sourced, and American made (which feels like someone’s trademark- please, don’t sue me).
“And you’ve been able to navigate these waters through, well, a lot of hard work, and research, and also friends in similar markets, right?”
She laughs a little, I think it was a lot of hard work. “Totally, I have a lot of girlfriends who are small business owners who’ve shared with me some of their hard won wisdom- while also gaining my own in the process, and I want to highlight these businesses on AU & Co.’s blog”.
I marvel a bit at her. I am proud, that’s for sure. I don’t need to get into the risk of opening a small business, of the grit it takes, and the stressors of all the unknowns. We can all imagine it, and I’m sure no one is interested in reading about it. But having all this in mind, I am impressed at Alex’s grit, her resilience, and her strength. She gets all this, and a good fashion sense- dude, life is so unfair sometimes.
I finish the last of the beer, and continue to talk, but the subject veers away from business, and back to family.
“Which sibling is your favorite?”, I turn to our youngest sister, “Sophie, can you leave the room?”.
“I plead the fifth!”, Alex shouts or maybe it was “the fifth”, which would be ridiculous because William is the fifth sibling and empirically just awful. The worst. (William if you’re reading this, you read that wrong- no need to go back and read it again. Move along).
The light in the room begins to turn that golden end of day color. The cuteness of the bungalow is highlighted by the setting sun, which is my que to be on my merry way before she needed to take down the pineapple painting.
I gather my things, and give Alex & Pete a kiss goodbye. I say something about making this a quick turnaround piece, which of course I didn't, but they're forgiving.